Harmeet Singh

The latest campaign for Danone’s DanActive is telling consumers that while it may not get you out of traffic or cure disease, the drinkable probiotic yogurt is a great way to start your day.

The new campaign, which will run between four and six weeks and includes OOH, radio, web ads and social media marketing, aims to reach consumers with 100 different variations of its “deliciously good at breakfast” tagline. Creative was handled by Saint-Jacques Vallée Y&R, while Carat took care of media buying and Bam Strategy handled digital.

Read more: http://strategyonline.ca/2015/02/04/keep-calm-and-danone/#ixzz3QsptTkOl